Internal Diploma Screenings
Event // 2024 // Germany
Production
Filmakademie Baden-Württemberg
Music
Clemens Gutjahr
Reach for the stars!
Festival Opener
Poster
Every year, shortly before the ceremonial presentation of diplomas, the students of the Filmakademie Baden-Württemberg organise internal screenings at which the graduation films are presented in the adjacent cinema. This event, which is characterised by its festival character, needs its own visual identity in order to attract attention.
The announcement poster
In keeping with the university's focus, the poster shows the sensor of an ARRI Alexa, which also functions as the airlock of a rocket. A little boy with water wings takes a big leap through this airlock into space. This symbolises the graduates who, supported by the knowledge they acquired during their studies, are now venturing into the creative industry.
In the opener, the audience finds itself in a virtual rocket that flies far out into space. Stills of all the graduation projects pass by the window until we arrive in space and are finally allowed to reach for the stars, symbolised by the little boy with water wings. From the protected space of the film academy, the graduates venture out into the wide world, but always remain connected to the base via the rope. The animation is based on a track specially composed by film musician and alumnus Clemens Gutjahr, which makes the exciting feeling of travelling through space tangible.
Approach
Visual research and concepts
As there was no fixed motto for the screenings, there was an opportunity to actively participate in the brainstorming process and contribute one's own aesthetic ideas. A poster, a 15-second opener and a digital festival programme were ultimately developed under the motto "Reaching for the Stars". The creations are characterised by surreal coloured galaxies and a dynamic mix of decorative fonts.